Demand-led

Start with the job people need done.

Frame local demand hypotheses around search, app, marketplace and listing signals worth investigating. Find a local job to validate before deciding what to translate.

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Demand-led / Illustrative signals

Find the job behind the search.

Search · rail routes in Japan

Apps · itinerary planning

Listings · car-free experiences

Japan / Traveller / Plan a rail journey

The question that guides this lens

What are people trying to do — and where?

Illustrative job / Hypothesis

A traveller wants a car-free week in Japan, with rail connections explained in their own language.

What you work with

Market × audience × job hypotheses
Labelled claims and candidate sources
Localisation versus product-development recommendations

The MVP does not retrieve live market data. AI-generated demand hypotheses and candidate sources need your validation. Search interest is not purchase intent, and app downloads are estimates.

One opportunity. Three perspectives.

Adoption-led

Where does the local experience stop short?

Model Radar

What could your product now help someone finish?

From local context to your next move

Your next market is a job, not a language.

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